Did you ever find yourself taking product shoots in the garden at six o'clock on a Sunday morning, because you just have to get that idea out of your head?
After three days of intense designing to a fictional brief as part of 'The Art and Business of Surface Pattern Design' course it's ready: A gift wrap collection for Spring/Summer 2014.
With the 2014 trend forcasts in mind, I've decided on a water theme with plenty of blue and green plus some really bold colours. As the brief asked for something new in subject matter and allowed no florals or organic shapes, I've used photos of glass, ceramic and water as motifs.
The target audience were affluent women in their late 30s. I've imagined them to be creative as well, let's hope the fictional client likes that...
We were also asked to think about a tempting way to present the collection in a shop. At first I've taken the patterns virtually to where I would love to shoot them. Ribbons blowing in the sea air, etc., you get the picture :-)
Then I've framed the photos and arranged the collection in front. At least that was the plan. Unfortunately many details in the print outs are lost and the colours are all wrong, so here's a little product shoot for just one pattern with room for improvement ;-)
I must say, it's truly amazing how this course challenges me to go beyond my comfort zone. Love that!
Happy designing everyone,